Fred Berns is the only interior design industry business coach and speaker who creates personal bios and other promotional materials for design professionals worldwide.
Fred has more than 25 years experience training design professionals from Dallas to Dubai, and creating their online profiles, website and social media copy, blogs and marketing forms. In addition, he offers a wide range of business coaching services, ranging from his High Performance Coaching Program to his Bio Briefing and Website Onceover.
As one of the biggest names in the business of interior design, he speaks at design conferences and other events throughout the U.S. and around the world. He also develops sales and marketing programs for international franchise organizations and companies within the interior design industry, and trains manufacturers, retailers, and others on how to increase sales to design professionals.
Fred focuses in his keynote speeches and seminars on how designers, kitchen and bath specialists, window fashion experts and other professionals can dramatically increase sales, and market themselves more effectively.
He has appeared at the International Window Coverings Expo; Neocon events; the High Point Market; Surfaces; design symposiums; home and design expos; furniture, gift and accessory shows; and national conferences of such groups as ASID, NKBA, IDS and IFDA.
Fred’s blog is read by design professionals the world over, and he regularly writes guest blog posts and articles for online and print media. He also is a frequent guest on design industry podcasts.
His Interior Design Business Library includes a vast collection of books, audio and video programs and other business-building resources that he has developed for the design industry. His learning tools cover topics ranging from setting and getting higher fees and overcoming price objections to branding and million dollar marketing on a shoestring budget.
Fred’s clients today benefit from the communication and copy writing skills that he acquired during his highly-successful earlier career as a broadcast and print journalist. In that career, he founded one of Washington, D.C.’s largest and longest-established independent news bureaus.