Time was when your reputation, alone, could assure your future prosperity.
Times have changed.
Welcome to Summer, 2018, a time with more gifted, extensively educated, widely-acclaimed, multi-talented, highly qualified, award winning interior design professionals than ever before.
With that kind of crowded marketplace, it will take more than your skills to meet your financial and other goals in coming months.
It will take Big Thinking.
Big Thinking, as in, pursuing higher end clients. Bidding on bigger and better jobs. Proposing larger scale deals.
Big Thinking, as in seeking more referrals. Reaching out to more prospects. Marketing smarter, through social media and in more high profile online and print outlets.
Big Thinking, as in networking with and speaking to more prestigious groups. Aligning yourself with more established allied professionals.
And, Big Thinking, as in setting higher fees.
That kind of big thinking will be your competitive advantage.
90% of design professionals — even those gifted, extensively educated, widely-acclaimed, multi-talented, highly qualified, award winning ones — think small. Outrageously so.
They’re so focused on day-to-day details that they don’t get the big picture. They aim way too low.
Reach higher, and think bigger in the second half of this year, and you’ll reap far greater rewards.
Fred Berns is an interior design industry business coach and promotional copy writer.