Probably even better.
How good are you at promoting yourself? That’s a question I posed recently to a group of designers who gathered for a Groton, MA. event hosted by PRG Rugs.
Check out this “Promotion Profile” to see how you rate as a “Self” salesperson.
Yes or no, you…
1/ sent out a news release to online and print media the last time you won an award, completed a significant project, signed a major contract or achieved some other milestone.
2/ presented, or was a guest on a design industry podcast the past month.
3/ offer an e-book or special report on your website to those who provide you with their contact information.
4/ write and distribute a blog post at least once a week.
5/ gave at least four presentations (seminars, classes, workshops, etc.) in 2017 to groups of perspective clients.
6/ have a link in your email signature to your website bio.
7/ contacted a local TV station in the past month about featuring you discussing a timely interior design topic.
8/ Reach out to your entire database at least quarterly.
9/ Provide, and update at least quarterly, some kind of personal promotion video on your website.
10/ Include the word “Only” (as in, “the area’s only interior designer who….”) on your business card.
You’re a “Pro Motor” if you answered “yes” to all of these questions.
You’re an “On-the-Go Motor” if you answered “yes” to 7, 8 or 9
You’re a “So-So Motor” if you answered “yes” to 5 or 6
You’re a “Low Motor” if you answered “yes” to 3 or 4
You’re a “No Motor” if you answered “yes” to 2 or less.
Fred Berns, an interior design industry business coach, is the author of the book Sell Yourself! 501 Ways to Get Them to Buy from YOU