How Do You Rate as a Self Promoter?

The most financially successful interior designers are the best “self” salespersons. They’re as good at selling themselves as they are selling their design services.

Probably even better.

How good are you at promoting yourself? That’s a question I posed recently to a group of designers who gathered for a Groton, MA. event hosted by PRG Rugs.

Check out this “Promotion Profile” to see how you rate as a “Self” salesperson.

Yes or no, you…

1/ sent out a news release to online and print media the last time you won an award, completed a significant project, signed a major contract or achieved some other milestone.

2/ presented, or was a guest on a design industry podcast the past month.

3/ offer an e-book or special report on your website to those who provide you with their contact information.

4/ write and distribute a blog post at least once a week.

5/ gave at least four presentations (seminars, classes, workshops, etc.) in 2017 to groups of perspective clients.

6/ have a link in your email signature to your website bio.

7/ contacted a local TV station in the past month about featuring you discussing a timely interior design topic.

8/ Reach out to your entire database at least quarterly.

9/ Provide, and update at least quarterly, some kind of personal promotion video on your  website.

10/ Include the word “Only” (as in, “the area’s only interior designer who….”) on                                                                                                                                              your business card.

Scorecard:

You’re a “Pro Motor” if you answered “yes” to all of these questions.

You’re an “On-the-Go Motor” if you answered “yes” to 7, 8 or 9

You’re a “So-So Motor” if you answered “yes” to 5 or 6

You’re a “Low Motor” if you answered “yes” to 3 or 4

You’re a “No Motor” if you answered “yes” to 2 or less.

 

Fred Berns, an interior design industry business coach, is the author of the book Sell Yourself! 501 Ways to Get Them to Buy from YOU

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