And that’s what you are, if you have an online bio that blocks rather than boosts you, and disqualifies rather than qualifies you from the kind of clients you want and need.
That was my message to a capacity audience of kitchen and bath professionals who attended my recent KBIS program entitled “Create a Killer Bio: Promote the Star that You Are.:
Seven terrific takeaways from the presentation:
1/Nothing differentiates your design firm better than you. Nothing promotes you as effectively as your bio on your web site, your Houzz site and in social meda.
2/ “Only” ( as in, “I’m the area’s only Certified Kitchen Designer”) is your Million $$$ Bio Word.
3/ Other Bio Words that ROCK: First, Newest, Latest, Oldest ( longest-established), Largest, Award-Winning
4/ Your design skills don’t matter. What matters is how clients benefit from them.
5/ In preparing to write your bio, don’t dwell on your “don’t’s.” Don’t fret about the experience, clients, degrees, certifications, and awards that you don’t have.
6/ Highlight, don’t hide your past. Explain how your current clients benefit from the skills you gained from past employment.
7/ Craft a Killer Bio NOW. If you’re serious about success in 2018, get serious about crafting a bio that spells out your special-ness.
.Fred Berns creates bios and other promotional copy for interior design professionals worldwide.