Focus on “Failing” in 2018

Make 2018 the year that you “fail” more.

Make it the year that you encounter more rejections, lose out on more bids, and fail to close more deals than ever before.

Make it the year you really get to know “No.”

Why? Because only when you put yourself out there more, can you fail more.

And, only when you put yourself out there more, can you SUCCEED more.

Interior design professionals tend to be far too skittish when it comes to presenting themselves and their services.

Many are reluctant to pursue higher end clients, bid on bigger projects, enter higher profile design competitions, offer larger contracts, and set higher fees.

That’s because they’re petrified, horrified, and mortified of the word “No.”

They don’t realize that “No” may simply mean: “Not now.” Or “Not yet.” Or, even, “Tell me more.”

The “No” word surfaces often when times are tough. Many design firms respond to rejection by retreating.

They reduce sales and marketing activity at a time when they should ramp it up.

Problem is, quitting has consequences. When design firms disappear, they die.

Every time you contact a prospect, submit a proposal, offer your services, raise your rates, promote a new product, present a program, or seek financial support, you risk rejection. But you also boost your odds for success.

If you want to reap more rewards next year, you’ll have to take more risks. And one of the risks you run is that you’ll try something and fail.

So what? Said Tom Watson, former IBM chairman: If you want to succeed, double your failure rate.”

Author Jack Canfield suggests that every time you hear “No,” you should say “Next.” Pick yourself up, dust yourself off, and move on.

Catch yourself saying a lot of “Next’s” next year. That means you’re hearing a lot of “No’s.”

That means you’re putting yourself out there more.

And that means you’re enhancing your chances for success.

Fred Berns is among the interior design industry’s foremost sales and marketing trainers and promotional copy writers.

Enjoy this blog post? Subscribe below so you never miss another one!

Enter your email address:

Leave a Reply

Your email address will not be published. Required fields are marked *