The Many Ways Your Bio Can Boost You

Your online bio is more than your most vital and valuable personal promotion tool.

It’s also your most versatile.

It can promote you, and propel your interior design business in so many ways, in so many formats, via so many media.

Create a Killer Bio — or have someone do it for you – and use it in:

  • the “About Us” section of your website
  • your Houzz profile
  • all your social media. Formats will vary from the complete (LinkedIn summary) to the curtailed, as in Twitter (140 words) and Instagram(150)
  • your Google profile
  • the “personal profile/describe your channel” section on YouTube
  • all communication with prospects
  • your email signature, accessible via a link
  • developing your brand, elevator speech and voicemail message
  • presenting – or raising—your fees
  • confirming initial appointments (“I’m looking forward to our meeting, and have attached some background information.)
  • client communication about new services or products
  • joint marketing campaigns in which allied professionals promote you to their database
  • all pricing proposals, including bids for commercial projects
  • soliciting speaking engagements
  • catalogues promoting your seminars, courses, classes, workshops, etc.
  • handouts at your presentations
  • soliciting writing opportunities
  • the “about the author” section of your articles, columns, and blogposts
  • resource material for the media (reporters, writers, producers, bloggers, etc.)
  • soliciting podcasting opportunities
  • group directories (e.g., in the “Find a Designer” section of an ASID website)
  • advising your personal reference list, so they can more effectively recommend you to others
  • designer showcases and show houses
  • soliciting corporate partnerships
  • seeking financial assistance for your design firm

It’s never been more important to market yourself, and nothing does that as effectively as a Killer Bio. There’s no better way to promote the Star that you are.

Do your bio right, and do it now!


Fred Berns creates Killer Bios and other marketing materials for interior design professionals worldwide. To learn more about his 30 minute Bio Briefing, click here.

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