How do you stay focused on your interior design business when you’re coping with the loss of a loved one?
Or you’re facing, or trying to recover from major surgery? Or you’re going through a difficult divorce? Or you’re confronting a variety of other difficult if not devastating personal issues?
Tough questions, no easy answers. No quick fixes, simple solutions, or miracle cures.
But there are baby steps you can take to keep your business on track when your personal life is derailed.
For starters, you take time to grieve. You get counseling if necessary. You process your pain as best as you can, for as long as you need. You let clients and colleagues know about your situation – and about your need to temporarily put things on hold.
But as you step back, you look ahead.
When you feel up to it, you take time to take stock. You consider where you are with your business, and where you want to be. You focus on the future, setting modest goals and considering ways to achieve them.
Meanwhile, you take steps to prime the pump and rebuild your prospecting pipeline. You start reaching out again to anyone and everyone who can somehow bring you business.
No, it won’t be easy. You’ll stumble and struggle to get your head around getting back to work. On day one, you may be good for no more than 20 minutes of “smiling and dialing.”
And that’s fine. The idea here is that at least you’re making a start, and ever so slowly you’re rebuilding your business “mojo” and muscle.
Amid the difficulty and despair, you remind yourself that you’ve been this way before. You’ve encountered challenges and setbacks in your business in the past. And somehow and in some way, you’ve overcome them.
If it’s hard to think, now, about that, think about this: you’re a gifted, multi-talented design professional. You have the remarkable capacity to enhance people’s workspace, enhance people’s living space, and enhance people’s lives.
Know that when you’re ready to offer your wisdom and vision and value, there are a whole lot of people out there who want and need them.
Time, ultimately, will help heal your wounds. You’ll wake up one morning ready to get back in the game, with a renewed fire in your desire to succeed in your design business.
That day may seem faraway, if you’re dealing with some tough stuff now. But know that the day is coming.
And, when it does, you’ll be stronger, and wiser and more prepared for whatever lies ahead.
Fred Berns is an interior design industry business coach and promotional copy writer.