Ten Selling Sins that Will Sink Your Interior Design Business

selling screwups

 

 

It doesn’t matter how talented you are at interior design if you can’t sell your services.

And you can’t sell your services if you regularly commit selling sins like these:

THE TERRIBLE TEN SELLING SINS OF DESIGN PROFESSIONALS

1/ Failing to Chart Your Course. A design professional without a sales plan is like a ship without a rudder.

2/ Failing to Qualify Prospects. If they can’t afford your price, you can’t afford to waste your time.

3/ Failing to Play Doctor. You need to find out what really hurts. Hint: It isn’t your price.

4/ Fear of Price Objections. Welcome them! They’re buying signals

5/ Cutting Your Price Without Cutting Your Service. If they want to pay less, you should provide less.

6/ Missing Signals. Questions about delivery, warranty, service, etc. mean they’re ready to buy. Are you ready to sell?

7/ Failing to Ask for Referrals. Ask, and ye shall receive. Don’t, and you won’t.

8/ Failing to Upsell. Excuse me you left something on the table: money.

9/ Failing to Ask for the Sale. How else can you seal the deal?

10/ Failing to Sell Yourself. The most important sale you’ll ever make is the personal one.

Fred Berns is the world’s leading business coach and trainer for interior design professionals.

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