Con-fuzzled Over Fees

Been thinking a lot about fees, lately.

Been thinking about two designers near Scottsdale, AZ. Same experience level. Same types of clients.

The only difference: one charges an hourly fee of $100. The other: $200.

Been thinking about some veteran New York City designers. They get a substantially lower fee than a less experienced designer iI know in Bend, OR. 

Been thinking about a designer in Atlanta. She’s won awards. She’s been published. And she hasn’t raised her fees in years. That’s how afraid she is she’ll lose all her clients.

What’s all THAT about?

The fee you get may have less to do with your design skills than it does with your self esteem. If you feel good about yourself, you charge a substantial fee.

If you don’t, you don’t.

There’s  more to it than that, I know. It doesn’t matter how good you are, if you’re the only one who knows. So you have to promote yourself as the unique, one-of-a kind design professional that you are.

There’s no such thing as “what the local market will bear.” I mean, is that published at City Hall or something?

There’s no magic formula for what professionals with various levels of experience can charge.

You  can set and get any fee — any fee– as long as you can differentiate yourself from competitors who charge less.

Your mind may be your biggest obstacle to making more money. 

Until you give yourself permission to charge what you’re really worth, you won’t.

And that’s a shame.


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