Successful interior design professionals show their best -- before they discuss the rest. They figure that as the best, they should showcast their highest end design services and products. In so doing, they help their customers understand their buying options, and gain a clearer idea of wh
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Stand up for a cause. Not just so you can stand out. So you can make a difference. Using your interior design business to get involved in a charitable, environmental, spiritual, or some related undertaking isn’t about marketing. It’s about meaning, finding a deeper purpose in what you d
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Welcome to April! Now that the first three months are behind us, consider this: What’s it going to take to make the next quarter better? Good answers to some basic questions. You don’t need super social media skills or slick advertising or a glitzy new web site or trendy new product lin
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How well you promote yourself this year will determine how successful you become. That will be my message when I speak at 7 p.m. Thursday, Jan. 24 in Denver to the NKBA's Rocky Mountain Chapter. If you're in the area, I invite you to attend the program hosted by the Galleria of Stone, 12655 E.
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Every year at this time I run this message to remind interior design professionals around the world to appreciate themselves. The message is especially important now, as we close out a year that was so challenging for so many. Give yourself something over the holidays that
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At last: a client who truly appreciates his decorator. Oh, and we're not talking any ordinary client here. We're talking about Huges Martin, the dashing, Swiss-born owner of the Hotel Vendome in Danielle Steele's novel by the same name. The book was, for me, a Thanksgiving read, and not a v
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Thinking about sending out holiday cards soon? So’s everyone else. That’s the problem. This is the time of year that interior design professionals, retailers, showroom managers, manufacturers’ reps and others have the same idea in mind: mail out those seasonal sentiments. Your cards
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Consider how many times prospective clients get your “message” before they get you. Do you play the Same Game when it comes to voicemail? Do you have the same kind of “Sorry-I-missed-your-call, please-leave-a-message” greeting that your competitors do? Estimates are that America
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Are they staying, or just playing? That's a judgement you have to make about prospects. You'll recall the Atlanta designer who contacted me recently about being "shopped." Her problem: too many players, not enough "stayers." Ideas on how "A.D. in Atlanta" can stop being shopped have poured
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An interior designer from Atlanta contacted me recently about a "shopping" problem. She -- and I -- can use your help in coming up with the solution. Hey Fred, Since when does a successful interior designer with 22 years of experience get "shopped?" I ask because suddenly pros
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Audio Program – How to spend less time earning more money is what this powerful presentation is all about. Learn how to increase your profitability by getting more done in less time.
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