Ship Ahoy! Can You Lose by Offering a Cruise?

Ship Ahoy! Can You Lose by Offering a Cruise?

How do you turn a good client into a great one? How do you motivate clients to hire you for multiple and mamoth  residential and commercial projects for enormous amounts of money? Seems to me a Caribbean cruise is as good a "frequent buyer award" as any. Passenger 57 rip Something reminded me th

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Platinum Package: Invest by Sept. 7, and Save $100

Platinum Package: Invest by Sept. 7, and Save $100

.!. Scar video Oh, God! You Devil the movie Success in the business of design doesn't come by chance. It comes by choice. It comes to those who choose to learn and master advanced sales and marketing strategies. Now you can save $100 off the regular price of the design industry's premier resourc

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Sales Success Strategy: Blow Your Horn and Toot Your Flute

Sales Success Strategy: Blow Your Horn and Toot Your Flute

Once upon a time, all you had to do was promote your fine design service and product lines and, chances were, you'd live happily ever after. That was then. This is now. Oh, God! You Devil dvd Now, everyone does good design, and  offers good products. Dolly Decorator Does. Tommy Trunkslammer does

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Speak Up! Public Speaking is Smart Marketing

Speak Up! Public Speaking is Smart Marketing

Get paid. Get clients. Get known as an expert. Those are among the benefits of teaching a class. The Perfect Man video Share your expertise in a continuing education class, remodeling seminar or other public program, and you can pick up new clients and a little extra cash in the process.   More an

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Good is Good, but Original Can be Better

"If you're not a success, you're not an 'original.'" Those words, shared at by a presenter at a conference I attended last week, got me thinking about our industry. So many design professionals and industry partners are so creative and innovative and visionary. Yet so few come across as "originals."

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Success in the Second Half: Do Know Your “Don’t's”

What's your plan, Stan? As we near the halfway point for 2007, what's your strategy for the next six months? What will you do to insure that your business booms, not busts? As you plan ahead, don't just dwell on what to do. Think, also, about what not to do. This is as good a time as any to bring ou

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Website Woes: Too Many Subpar Sites

Website Woes: Too Many Subpar Sites

Design professionals  and industry partners are better off with no web site than a bad one. Their web sites are hindering rather than helping many design industry professionals. That's my conclusion after surveying dozens of sites created by designers, manufacturers, retailers, window fashion prof

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Prospecting Takes Preparation

Prospecting Takes Preparation

Design  professionals don't get a second chance to make a first impression.  That's why it's so important for them to to  present themselves with polish from the very outset. How do you come across in your first meeting with a key prospect? Do you give the impression you're a striver, or an ar

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Voicemail: Is There Magic in Your Message?

Voicemail: Is There Magic in Your Message?

What do callers hear when they don’t hear you? What you say – or don’t say – on your voicemail can affect your bottom line. Undiscovered dvd Consider how many times prospective customers get your “message” before they get you. Do you play the Same Game when it comes to voicemail? Do you hav

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A Design Career Killer: Holding on to Too Much for Too Long

A Design Career Killer: Holding on to Too Much for Too Long

  The unreasonable client. The underachieving employee. The unprofitable product line. Those kind of headaches suck up your time and steal your profits. Let 'em go. One of the best ways to gain financial freedom is to eliminate the obstacles to it. Say "see ya" to the client who bellyaches

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