Learn 101 Best Practices at the August BOD Conference

David Shepherd has learned a lot of "best practices" in his years as an interior design industry expert, and he's going to share dozens of them in August at his "Business of Design" Conference in Las Vegas. David will present the "101 Best/BEST Practices" at the 10th and final BOD Conference sche

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How Do You Differentiate Your Interior Design Business?

How Do You Differentiate Your Interior Design Business?

There’s nothing different about you from your competitors. There are many things. You can, and should promote those differences whenever and wherever you can. How? The best way is by optimizing your “Only’s,”  as in in your’s is “the area’s only interior design firm which…

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“Peak Profits” Program Slated for Friday in Virginia

You can: Get  much bigger projects from  much better clients. Set and get substantially  higher fees. Overcome any price objection, any time. Dramatically differentiate yourself. Those are some of the concepts I'll cover at 9:30-11:30 a.m. this Friday, April 12 in my presentation in Wi

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6 Questions That Will Make You a Wiz About Your Biz

6 Questions That Will Make You a Wiz About Your Biz

Welcome to April! Now that the first three months are behind us, consider this: What’s it going to take to make the next quarter better? Good answers to some basic questions. You don’t need super social media skills or slick advertising or a glitzy new web site or trendy new product lin

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Is Your Website Worth It? 12 Ways to Find Out

Is Your Website Worth It? 12 Ways to Find Out

“Is your website working?” That’s a question I ask interior design professionals, and all too often the answer is “No.” Too often the sites don’t generate the “buzz” and the business that they could. And should. I’ve reviewed hundreds of industry websites, and have provide

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Speaking: How to Convert Your Talks into Transactions

Speaking: How to Convert Your Talks into Transactions

Cal and Sal each decided to speak at a home show. Each knew that speaking is a great way for interior design professionals to do million dollar marketing on a shoestring budget. They each gave a program on remodeling at  home shows in their areas. Each attracted 35 attendees. Each spoke fo

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Master Your Interior Design Marketplace with a Single Word

What if you could  make an instant impact, dramatically differentiate your design firm, and make yourself memorable with one word? Well, you can. Have a look....

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Magnificent Marketing: Recommendations and Resources for Designers

Face to Face, in Their Space.  Promote your design business with pizzazz. Make your “Net” work over LinkedIn, Facebook, Twitter and other social media. Good strategies, both, but neither can compare with offering complimentary 45 minute consultations in homes and offices. Call it what you will:

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Hey, Commercial Firms: What's That You Say???

Hey, Commercial Firms: What’s That You Say???

I’ve got a confession for those of you with the world’s largest commercial interior design and architecture firms: I don’t have a clue what you do. Or, at least, how your clients benefit from what you do. I’m creating a new website for a North American commercial design firm, so

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New FREE Report: 13 Interior Design Success Strategies for 2013

New FREE Report: 13 Interior Design Success Strategies for 2013

13 could be – and should be --should be your lucky number in 2013. And it will be if you download my new FREE  report entitled: "13 for '13: Thirteen Super Success Strategies for Interior Design Professionals." Follow 13 simple steps, and 2013 will be your most profitable year ever as an i

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