"What about....?"
Wild Wild West move
No question can lead to more sales than one beginning with those two words.
As in: "What about updating the kitchen and bathrooms?"
Ultraviolet the movie Or: "What about new furniture for the regional offices, too?"
Or: "What about redesigning all your model
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If your profits are falling short, more wealthy clients won't necessarily help.
More committed ones will.
Chasing after prospects with the best income doesn't guarantee you the best income.
Why?
Face it. The richest customers can be the stingiest, th
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Get with the program, guy!"
That was my high school gym teacher's way of saying: figure out what's going on around you and act accordingly.
The "program" in many parts of the country these days is challenging economic times.
How to supercharge your sales in a down economy was a topic I addressed i
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Hang in there, the experts say. The economy will improve,
so just chill out.
Yeah, right. That advice might work for some design professionals, but maybe not for you.
Maybe you want to take charge, rather than cover in these challenging economic times. And thrive, rather than just survive. And pump
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You're dedicated to design, but are you serious about success?
It's all well and good that you read trade publications and belong to a design association and attend design industry events.
That means you're dedicated.
But have you written down your financial goals for this year and next? Do you
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You know that hot shot, high end prospect you're trying to impress?
The one with all that money, and the multiple homes and/or all that commercial office space?
Well, he -- or she -- is subjected to 1250 sales messages a day. And he -- or she-- ponders 60,000 thoughts a day.
So why should he --
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How can you turn current clients into long term ones?
Or, put another way, how can you turn one night stands into lasting relationships?
Important questions, considering that increasing your repeat business by 40 per cent can help you double your income in a year.
Developing long term relationships
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So, you're in a slump.
Sales are down, bills are piling up, projects are ending, the phone's not ringing, contracts are falling through, you're losing out on bids, the calendar's empty.
Business stinks, and you're discouraged. And depressed. And desperate.
Welcome to the down side of design.
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It's not enough, in these competitive times, for design industry partners to sell products. Today, more than ever, they have to sell themselves.
If you work for an IP company, think of it this way: it's never been easier for interior designers and end users to get what you sell elsewhere. But there'
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Working too hard?
Earning too little?
Something's wrong there. Something's wrong when you're more "busy" than profitable. And when you spend too much time on things that yield too little.
And when you don't have enough time for family and friends and fun.
"Earn More
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