Welcome to April! Now that the first three months are behind us, consider this: What’s it going to take to make the next quarter better? Good answers to some basic questions. You don’t need super social media skills or slick advertising or a glitzy new web site or trendy new product lin
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“Is your website working?” That’s a question I ask interior design professionals, and all too often the answer is “No.” Too often the sites don’t generate the “buzz” and the business that they could. And should. I’ve reviewed hundreds of industry websites, and have provide
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A suggestion for design industry partners looking to increase sales: Teach designers how to sell your stuff. Been there, done that, you say. After all, your sales reps talk and text and tweet with designers all the time. And you put on those training events. And you show up at the right soc
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You’re face to face with a Powerful Prospect. “So, how big’s your firm?” he asks. “Four other designers and myself,” you say. Wrong answer. It makes your design firm sound small. And small firms don’t usually land large projects. Or get large fees. Why not talk about
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I "Got a Life?" That's the question I pose to interior design professionals around the country who tell me about their "around the clock" working schedule. They're the one's whose "workday" never ends. They're still going at it late into the night -- and into the weekend. How can you find time f
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So, you’re an interior designer who wants to hook up with builders. Good idea. Problem is, so does every other designer within a 500 mile radius. What to do? Well, you can do what those others do. You can hang out at local HBA meetings, and pass out business cards. Or, you can get a list of lo
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Think of early-January as "Show and Tell" Time. It's a time to connect with those you seek to influence, show them what you got, and tell them what to do: check out this website, download that service list, call for a consultation, etc. It's a time to check in and check out. Check in
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Peggy Morgans used to have a boring website bio. Very boring... It formerly opened this way: "Peggy Morgans is the owner of Parkway Window Works. She has a B.S. in Chemical Engineering from Purdue University and an MBA from Carnegie Mellon University." Bu
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If you change your business model, adopt a “Brand Do” as well as “Can Do” attitude. Has there ever been a time when so many interior design professionals are reinventing themselves? Not that I can remember. The uncertain economy and the construction slump
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Some of the best marketing you can do costs the least. Some of the most powerful promotion costs you nothing at all. How to do million dollar marketing on a shoestring budget is the theme of one of my seminars on Sept. 8 at the conference in Louisville, KY. of the Window Coverings Assn. of America
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Audio Program – How to spend less time earning more money is what this powerful presentation is all about. Learn how to increase your profitability by getting more done in less time.
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