About Fred Berns
Fred Berns is among the biggest names in the business of interior design. He’s the only award-winning coach, author and professional speaker who trains design professionals and design industry partners worldwide how to promote themselves more effectively and dramatically increase sales and profits.
His training and coaching sessions for interior designers, window fashion professionals, architects, kitchen and bath specialists, and other design professionals from Dallas to Dubai focus on how they can double their sales, connect with better clients, and make a maximum marketing impact for a minimal investment of time and money.
He also trains manufacturers, retailers, design centers and showrooms on how to create a “buzz,” build traffic and increase sales to design professionals. In addition, he delivers programs on behalf of industry partners for their clients.
Fred, who speaks at interior design industry events around the world, also creates marketing materials and website copy for design pros and industry partners. Those materials include everything from promotional bios to articles for use online and in print.
Fred presents sales and marketing programs at design centers, marts and conferences worldwide. He was an emcee and presenter at the International Federation of Interior Architects and Designers(IFI) in Dubai, U.A.E. In addition, he has been a featured speaker at the International Window Coverings Expo; Neocon events; the High Point Market; Surfaces; design symposiums; home and design expos; furniture, gift and accessory shows; and national conferences of such groups as ASID, NKBA, and IFDA.
He is a member of ASID’s Distinguished Speakers program, and has also worked with several national home interior franchise organizations.
Fred’s blog, InteriorDesignBusiness.net. and his email newsletter, Business by Design, reach thousands of design professionals around the world. He also regularly writes for a variety of design trade publications.
His Interior Design Business Library includes a vast collection of books, audio programs and other business-building resources for the design industry. His resources cover topics ranging from setting and getting higher fees and overcoming price objections to branding and million dollar marketing on a shoestring budget.