There are now so many “good enough” interior design professionals, using their good enough portfolios to land good enough projects from good enough clients.
You only go around once in life. You deserve better than good enough.
You can achieve that once you make yourself memorable. And one of the best ways to do that is to make yourself click-able.
Make it outrageously simply for those you need to know to click on your name and go directly to a killer bio that promotes the star that you are.
Used to be that designers need only to get their names out there and the business would follow.
That was then. This is now.
Now, prospects can enter “interior designer” and the name of their city in a search engine, and hundreds if not thousands of names pop up.
Now is the time to get your bio as well as your name out there. The idea behind this personal profile is to spell out your specialness and promote you as a gifted and uniquely-qualified leader in your field.
We’re talking a full length bio here, not those abbreviated versions that you post on Google+. Instagram or Twitter.
The way to make an instant impact and a lasting impression is to link your name where ever and whenever possible to your complete bio. Enable them to click through to read about you.
When they do, they shouldn’t find a “good enough” bio. They should find a powerful profile that brings out the very best in you, and showcases your credentials, expertise and multitude of talents.
If you are committed to stepping it up in the second half of 2017, promise yourself to promote yourself better.
Create that killer bio, or hire someone to do it for you, and then make yourself memorable by making yourself click-able.
Anything less isn’t good enough.