Stop Yelling, and Start Selling

So, how do you get heard above the noise?

We’ve written before about all the competition out there. Google “interior designers in Denver,” for example, and 23,700,000 listings show up in a nanosecond.

Everyone’s talking at the same time: about their new design products and services.

But prospects may not be paying attention, at a time when each of them is subjected to 3,000 sales messages a day.

Yelling louder won’t get you very far in times like these.

Going back to basics will.

Sounds boring, I know, but it’s beneficial.

Going back to basics means rebranding your design firm so that it includes an “only.”

Are you the only local firm offering virtual as well as in home design services?  Or the area’s only full service design firm that specializes in assisted living facilities?” Or the only local retailer that carries a full line of Teknion office furniture?

Tell them what ONLY you do, and they’ll buy ONLY from you.

Back to basics means spelling out the benefits. Explain how you save your clients time, money and headaches. And how you help them enhance their home resale value. And how you help companies boost profits by creating more efficient workplaces.

Back to basics means building a buzz, by blogging and tweeting and texting about what’s hot, what’s not, what’s cool, what’s in, whats’ neat, what’s schweeet! and what rocks.

Back to basics means providing a background.

Supply a killer bio, a promotional profile that spells out your specialness. And positions you as a uniquely-qualified, one-of-a-kind design professional.

Include a link to that bio on your website home page, along with your brand, your benefits, and a clear call to action.

Yes, go back to basics.

Create your brand, build a buzz, list benefits, and provide background.

That way, when prospects hear your talking, they’ll listen. When they contact you, they’ll care.

And when you sell, they’ll buy.

Fred Berns is an interior design industry sales and marketing coach and copywriter.