Interior Design Prospects: You Can Reach ‘em When You Teach ‘em
When it comes to floor plans or fabrics or custom cabinets, you can talk for hours. You’re an expert. Great!
But not enough of the right people – your key prospects – know of you, or your expertise. Not so great.
Why not share that expertise with potential clients by presenting continuing education classes, seminars or other public programs? Why not get paid to share your insights and know-how – and pick up new clients in the process?
One Midwestern designer traces 85 per cent of her business to the “Principles of Design” adult education classes she presents.
An east coast remodeling specialist recently got a $800,000 job from an attendee at her “50 Quick Fix Remodeling Tips” seminars.
You can offer seminars, courses, clinics, workshops and other programs at adult learning centers, chambers of commerce, hardware stores, libraries, and elsewhere.
The audio program entitled Millon Dollar Marketing on a Shoestring Budget includes several suggestions on how to add class to your class and book a bunch of business while you’re at it.
Here are a few of them:
Think “Catalogue,” not just “Class” – Your course description can attract lots of business from those who never attend your class. Why? The catalogue may reach hundreds – and you’re inclusion in it positions you as an expert.
Make Yourself Memorable – Add pizzazz to your presentation by including humor and anecdotes. Provide top notch handouts and marketing materials.
Team Up – Ask a retailer, supplier or other “partner” to promote and host your program. Point out that it’s a great way for them to reach out to their prospects.
Sell Yourself! – Promote your services. Remember: Most do-it-yourselfers don’t. They want and need your help.
Touch ‘em with your Topic – Focus on a subject you know about – and your ideal prospects care about.
Fred Berns is a sales and marketing trainer for interior design professionals and design industry partners worldwide.