Here’s Why I Don’t Call Back…
I’m your most important prospect. The one you keep calling
I’m the luxury home buyer, or the commercial construction manager, or the real estate developer who you’ve been trying to, or dying to do business for months. Or years.
I’ve got a question for you:
You see, I get approached all the time by interior designers like you.
So, why should I care about, or listen to, or hire you?
I’m sorry, I’m having problems hearing you. I know you’re talking, but I’m not sure I’m able to listen.
There’s too much noise out there, I guess.
I’m living at a time when 294 billion emails go out every day. And one billion Facebook posts. And 250 million tweets.
Every day I’m subjected to an average of 1250 sales messages.
And every day I ponder 60,000 thoughts.
So, why should I think about you?
To get my business, I need to get your brand.
Your “Only” brand.
Are you the only design firm in the area who specializes in working with clients like me?
Are you the one in my city with 25 years experience designing the kind of interiors I’m looking for?
Is yours the region’s only design firm offering a specific type or service, or product line?
Tell me what only you do, and I’ll hire only you.
Oh, and one thing more.
To be sold on your design service, I first need to be sold on you.
I need to be wowed by you and your team.
Your “About Us” information — your bios — need to blow me away.
After all, first and foremost I’m not buying your stuff. I’m buying you.
Oh, and I’m buying your benefits.
Don’t just tell me how good you are. Tell me how you can help me make the most of my space.
You see, I’m not looking for the very best price.
I’m looking for the best solution to my design problems.
If you can provide it, great! I’m interested.
But you’ll have to get my attention first.
Well, gotta run.
Text me, or tweet me, or email me, or leave me a voicemail message, and maybe I’ll get back to you.
Or, maybe not.
Fred Berns will get back to you, with answers to your questions about how to increase your sales and profits, and market yourself more effectively.