Is the “Big Splash, Little Cash” Program at Neocon for You?
You can do million dollar marketing on a shoestring budget.
That’s the theme of my presentation scheduled for 11 a.m. – noon on Wed., June 13 at Neocon in Chicago.
The pre-registration deadline is June 4 for the program, which is entitled “Market Smart: Make a Big Splash for Little Cash.”
For more information, visit http://www.neocon.com/education/seminars/seminar-descriptions/, and select session code W319.
Some of the best marketing interior design professionals can do this Spring costs the least. Some costs nothing at all.
Should you take time at Neocon to attend a presentation on how to create a big buzz on a small budget?
It depends how you rank as a money saving marketer. Take this test and find out:
True or False, you…
1/ attend one live networking event weekly.
2/ use a separate Facebook account for your business.
3/ have written three articles this year that have appeared online and/or in print.
4/ are a member and regular contributor to at least three LinkedIn groups.
5/ distribute at least one news release monthly.
6/ have a YouTube video which demonstrates your design skills and expertise
7/ have delivered three presentations this year to groups of prospects.
8/ distribute two blogposts a week
9/ update your website monthly (with a blogpost, video clip, etc.)
10/ use your “Only” brand (as in, “I’m the area’s only interior design professional who….”) on all your online and print marketing tools.
(source: Big Splash, Little Cash Marketing Materials Manual)
So, how do you rate?
If you answered “True”…
10-9 times, you’re a PRO-moter
8-7… ON-THE-GO-moter
6-5…SO-SO-moter
4-3… LOW-moter
2 or less…NO-moter
If you answered “True” 8 or fewer times, I’ll see you at my session on June 13 at Neocon.
Fred Berns is a marketing coach and trainer for interior design professionals and design industry partners worldwide
