Your Interior Design Bio — and 19 Ways to Use It
Your most important personal selling tool is your promotional bio.
It’s your online and print profile which spells out your specialness, and identifies who and how you help as an interior design professional.
You should make your bio available to everyone — everyone — you seek to influence in 2012.
There are numerous ways to use this vital marketing piece. Here are 19 of them.
Use your bio:
1/ in the “About Us” section of your Website
2/ in your Facebook, LinkedIn, Twitter and other social media profiles
3/ as an email attachment, when you confirm appointments with prospects. (“Looking forward to our meeting. I’ve attached some background info.”)
4/ as resource material for the media (reporters, editors, producers, bloggers, etc.)
5/ to inform your personal reference list, so they can more effectively refer you to others
6/ as a “fee justifier,” when you’re presenting — or raising — your rates
7/ as your personal profile in group directories(e.g., in the “Find a Designer” section of an ASID chapter website)
8/ as a “positioning” piece, when you’re seeking speaking engagements
9/ in catalogues promoting your seminars, courses, classes, workshops, etc.
10/ as a handout for those who attend your seminars
11/ as “about the author” information in your articles, columns, and blogposts
12/ as a link in every proposal you submit (“For more on my background and qualifications, click here”)
13/ as a link in your email “signature”
14/ for talking points in your “elevator speech” — or voicemail message
15/ in the “about the designer” material when your work is showcased (e.g., at a showhouse)
16/ as collateral, when seeking corporate sponsorships, partnerships, underwriting, etc.
17/ as a joint marketing tool, that allied professionals could distribute to their clients
18/ as an attachment, with you new product or service announcements
19/ as a supplement to your resume, when applying for a job with a design firm.
Make it a priority this year to create a killer bio.
If you’re up to doing that, go for it. If not, contact me (Fred@FredBerns.com) and I can help.
Fred Berns is a marketing coach and copywriter for interior design professionals and design industry partners worldwide.
