…and the magic word is: “Decorators.”
So, why have you come to Canada?” the immigration officer at the Toronto airport asked.
“I’m here on business,” I replied.
“What kind of business?”
“I’m here to present a seminar.”
“Can I see your work permit?”
“My what?”
“Your work permit.”
“I, uh…don’t understand.”
“What’s there not to understand? You’re here on business from the U.S., so you need a work permit.”
“I really didn’t know that.”
“Well, now you do.”
“How, uh, do I get a…work permit?”
“Well, you can buy one at that window over there.”
“What’s it cost?”
“$150.”
“$150! Are you kidding me?”
“Never been more serious in my life. Sorry about that.”
“So am I.”
“Why did you say you’ve come to Toronto?”
“To present a program.”
“So who are you ‘presenting a program’ to?”
“CDECA. The Canadian Decorators Assn.”
“Did you say: ‘decorators?”
“Yeah.”
“Well, I guess you’re in luck.”
“Luck? ”
“I’m going to let you through this time with just a warning.”
“Gee, thanks! But…why?”
“I happen to be married to an interior decorator.”
Fred Berns is a sales and marketing trainer, coach and copywriter for interior design professionals worldwide.


