Are You a Smart Marketer? Take the Test

You can create a “buzz” without spending lots of bucks.

That was the theme of my “Big Splash, Little Cash” presentation at the recent national conference of the Window Coverings Assn. of America.

Check out this quiz drawn from the Big Splash, Little Cash Marketing Materials Manual, and determine how you are doing as a moneysaving marketer.

True or False, you…

1/ attend one live networking event weekly.

2/ use a separate Facebook account for your business.

3/ have written three articles this year that have appeared in publications.

4/ are a member and regular contributor to at least three LinkedIn groups.

5/ distribute at least one news release monthly.

6/ have have created a YouTube video which demonstrates your design skills and expertise

7/ have delivered three presentations this year to groups of prospects.

8/ write a blog.

9/ update your website monthly (with a blogpost, video clip, etc.)

10/ use your voicemail as a marketing tool by including a 60-90 second promotional message.

So, how do you rate?

If you answered “True”…                         You are a….

10-9 times                                                       Pro-moter
8-7                                                                  On-the-go – moter
6-5                                                                  So-so – moter
4-3                                                                  Low – moter
2 or less                                                           No – moter

Fred Berns is a marketing coach and trainer for interior design professionals and design industry partners worldwide.