Much is Right About Her Site

Tracee Bomberger has a website that works.

That’s saying something, at a time when so many interior design industry websites are so lacking.

Her site, http://www.trademarkinteriordesign.com/, is as good a website as I’ve seen in a long time for a design professional with 15 years experience.

The graphics could use an upgrade, but the wording wows.

Nine things which I feel makes this site right:

1/ Home Page branding statement (“TMI …  specializes in helping high-end Sarasota residents substantially increase the value of their homes…”)

2/ Home Page “Only” statement

3/ Home Page article, which  adds interest, immediacy and credibility

4/ Registering for her Interior Value Assessment Program gives visitors a “next step” — and gets her foot in their door

5/ Bio page is powerful; it identifies what makes her special, and explains what she does for whom

6/ Bio page includes information about the “team”

7/ Services page includes a complete list of her capabilities

8/  Designs page includes captions along with  the photos

9/ The site is simple and easy to navigate.

I’ve been a critic of many design industry websites in recent years.

I’m a fan of this one.

Fred Berns, an interior design industry marketing coach, is the author of the audio program entitled: 21 Keys to a Killer Website.