“ROI” a Dilemma for Interior Design Industry Partners
Too many design industry partners(IPs) spend too much time and money talking to design professionals who aren’t listening.
That’s one of my first impressions from my nationwide survey of the industry’s vendors and suppliers.
Reps from several companies tell me they’re getting very little return on their investment of time, energy and money trying to connect with leading design professionals.
“We have very little to show for it,” lamented a rep for a wall covering firm that has put big money into trying to entertain and enlighten interior designers, architects, and others.
Problem is, too many companies are wasting time and money hosting events that their designer clients don’t care about right now.
IP events exclusively designed to unveil their latest product lines don’t interest design professionals coping with a challenging economy.
My early research indicates that some of the most successful industry partners today are the ones sponsoring events focused on how design professionals can boost their sales and business.
Sponsorship opportunities for as little as $3000 are still available for one such event, the September tele-seminar on how design pros can dramatically increase their profits in the final quarter.
Fred Berns is a business coach for interior design professionals and design industry partners worldwide.