Enter Through the Windows
The windows may be the best way these days to gain entry into the homes and offices of high end prospects.
One of the easiest ways to introduce yourself to a classier clientele is to discuss their window treatments.
That’s because so many prospects nowadays are so focused on reducing their energy bills. Good window treatments can help them meet that need — and qualify customers for federal tax credits.
Take the Hunter Douglas Duette Architella collection, for example. Architella shades can save up to 50% of the energy lost through the window, and customers may qualify for a $1500 federal tax credit.
Granted, window treatments may be a very small part of your product mix, particularly if you present yourself as a “full service” design professional.
But many leading design professionals have been successful using window coverings to whet the appetite of promising prospects, and then selling them the main course: the full service project.
Fred Berns is the world’s leading business coach and trainer for interior design professionals.
Comments (2)
I definitely agree that window treatments are a good segway to the more comprehensive interior design services. We named our company Window Works Studio, Inc. even though we offer full service interior design. Windows are a specialty in and of themselves.
Interlined draperies are another fantastic window covering to market. They not only look more luxurious with the interlining but that increase the R-value of the window by up to 3 times depending on the fabric and interlining choices.