Interior Design Marketing Plan Made Easy

Success for interior design and architecture firms doesn’t happen by accident. It happens as a result of a plan.  Or, a few plans.

If you haven’t already created a marketing plan for 2010, now’s the time to do so.

The book Architect’s Essentials of Marketing, by David Koren, spells out the following  10-step formula for a marketing plan:

1/ The Market: Whom are you trying to reach?

2/ The Mission: What do we want to accomplish?

3/ Current Position: Where are we starting from?

4/ Market Size and Trends: How big is the market? What’s changing?

5/ Competitors: Which firms are we competing against? What are their strengths and weaknesses?

6/ Positioning: How will we position our firm in this market?

7/ Objectives: How are we going to do it?

8/ Responsibilities: Who’s going to do it?

9/ Schedule: When we will check back?

10/ Budget: How much are we going to spend?

The book suggests that you keep your marketing plan to a single page, or two at the most.

Fred Berns trains interior design professionals around the world on sales and marketing skills.