Interior Design Business Truth: Out of Sight, Out of Business
When you disappear, you die.
That business truth is important to remember next time you’re tempted to cut back on marketing.
Too many interior design professionals have succumbed to that temptation in recent months as a way to curb expenses in an uncertain economy.
Bad idea. REAL bad idea.
Now is no time to reduce your on-line and print presence, or to lessen your exposure to potential customers.
Now is no time to play Hide and Seek: forcing prospects to seek, as you run off and hide.
Prospects won’t hire you unless they know you.
They won’t know you unless they find you.
They won’t find you unless you market yourself.
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Are you serious about building — or rebuilding–your design business in these challenging times?
If so, stop obsessing about saving money, and start focusing on making it.
Promote yourself with pizazz this Fall.
Use marketing strategies that will help you differentiate yourself, establish your expertise and create credibility within your target market.
Your articles and columns can help you do that. So can live presentations. So can appearances on local TV stations, and a blog or ezine, and a killer website.
Fred Berns is an interior design industry business coach and trainer.