The Design Industry, as David Shepherd Sees It
David Shepherd shared three ideas at the Business of Design Conference earlier this month that have really stuck with me.
Shepherd is president of DPI (www.designingprofits.com), the company which produces financial conferences for interior designers and runs a best practices network for 100 premier firms nationwide.
His observations:
1/ No one will ever dictate price in the design industry, the way, say, Steve Jobs and Apple Inc. determined that all songs on the Internet should cost $.99.
2/ There are no barriers to entry in the design business — except those that a designer creates, such as project management skills
3/ Architects and builders can’t live without designers, because they either can’t or don’t want to provide the details that designers do.
