A Website “Resource Page” Can Work Wonders
Don’t just give your best prospects a call.
Give ‘em a page.
One of the best ways to enhance your website — and your business — is to create a resource page on your site for your target market.
One of my coaching clients is glad we created a Realtor Resource Page on her website. That’s all the marketing she’s had to do this year, and her business is booming.
Her challenge, like that of so many other redesigners and stagers, was to connect with local realtors.
Who you know makes a big difference in the staging business, and realtors can be — and often are — a source of abundant referrals.
The problem was that her competitors had the same idea, and area realtors were tapped out. Few bothered to return her phone calls.
That’s when we got the idea to post a page on her website for and about realtors. Included on it: a “Turnaround Tips and Trends” article filled with helped hints on how to prepare homes for resale. A “Client Corner” column each month spotlights a realtor she works with.
“Who’s News?” is a website article that shares tidbits about area real estate agents. A “Q and A” column includes the most common questions the stager hears from realtors — and her answers to them. A “Guest Article of the Month,” and a variety of links to other helpful sites are other features of the resource page.
The result: large numbers of area realtors began visiting the site. Many now seek to be featured on it.
Now my client has more business than she can handle from real estate professionals in her area.
Is there better way to attract prospects– and motivate them to return — to your website than creating a special resource page for them? I can’t think of one.
The Ice Pirates movie full What are your the biggest challenges confronting your prospects and clients? How about creating a page on your website to deal with them?
That’s smart marketing at its best.