The “G” word surfaced repeatedly this week in my coaching calls with design professionals.

I asked each  to share  his or her financial goal.

An East Coast interior designer said that the economy has jeopardized her chances of reaching her original 2008 goal of $800,000 in net profit.

“There’s only four months left in the year,” she lamented. “That’s the problem.”

“That’s not the problem,” I replied. “That’s the point.”

Now’s  the time to focus all of your attention on finishing strong, and meeting and exceeding those goals you set way back in  January.

Now’s the time to commit yourself to spending as much time as possible on those  activities that will generate the most income.

Now’s the time to seek additional projects with your best clients — and promote yourself to your most lucrative prospects.

Please don’t tell me all the reasons why you can’t significantly boost your sales and income by year’s end.

Don’t whine about the economy, because I’m not going to listen.

You know why?

Because clients need you now more than ever. They can’t afford to waste their time and money working with designers and architects and kitchen and bath specialists who can’t get the job done right the first time.

Tell me all the reasons why you can finish the year in a blaze of glory. Share with me all the sales and marketing initiatives that are most likely to produce the quickest, and most lucrative results.

By the way, “Quick Fixes” — how to generate big sales in a limited amount of time — is a key theme of the audio sales training set called the Superstar Selling System for Design Professionals. http://fredberns.com/Products_SuperStar.html