Want the Sale? Talk Resale

You can sell as many high end sofas and fabrics and counter tops in a slow economy as at other time.

But you have to talk a different talk.

That means less discussion at the outset about a product’s beauty and functionality, and more talk about its “investment” potential.

A key to selling the highest priced home furnishings in challenging economic times like this is to explain how they affect a home’s curb appeal and resale value.

As a top Wisconsin designer puts it: “I tell my clients that the best vertical blinds cost a lot, but you get the money back when you sell the home.”