“What about….?”

No question can lead to more sales than one beginning with those two words.

As in: “What about updating the kitchen and bathrooms?”

Or: “What about new furniture for the regional offices, too?”

Or: “What about redesigning all your model homes?

There’s no faster or simpler way to generate additional income than asking clients about their additional needs.

Many of those clients have other needs. What they may not have is the knowledge that you can handle them.

They may be clueless that you also work on major remodels and additions, or specialize in condominium projects, or design home offices and entertainment centers.

You can inform them when you pose those “what about” questions.

You can expand their understanding — and your sales — when you ask them about “Phase II” for the current project.

Or about upgrades. Or about taking advantage of your commercial, as well as residential design services.

“What abouts” work wonders.

One of the most successful window covering dealers I know is, primarily, a floor covering dealer. When he’s in a home measuring for carpeting, he asks: “What about the windows?”

The result? He closes lots of lucrative window treatment sales.

The idea of working more with current clients brings to mind the book Acres of Diamonds by Russell Conwell.

In it, he recounts the tale of the ancient Persian farmer so desperate to find diamonds that he sells his property and goes off in futile search for them.

Ultimately he spends all his money, and becomes so despondent and sick that he drowns himself in the ocean.

Meanwhile, the man to whom he sold his home discovers a rich diamond mind, right on the property.

Are there diamonds in your backyard?

Before you seek new prospects for your design products and services, consider what more you can offer those you currently serve.

They’re the ones who know you.

They’re the ones who trust you.

They’re the ones who value you.

And they’re the ones most likely to respond favorably to your question that begins with the words: “What about…?”