Stamp Out “Sticker Shock” with Four Magic Words
Tired of your clients battling you over bills, and fighting you over fees?
Four magic words that will help you get a grip… and head off the gripes are: ”Here’s how we charge…”
Use that simple phrase when you meet a prospect, and you’ll gain something that eludes too many design professionals too often.
Control.
Clients are much less likely to bellyache over bills if they understand, up front, how you price your services.
Many designers, architects, window fashion professionals, kitchen and bath specialists and others are way too wimpy when it comes to explaining their fees. They’re eager at the outset to discuss the scope of a project, but stumble and bumble when they talk about its price.
Then, when clients balk at the first bill, these design pros play “Let’s Make a Deal.” Or, they seek the irate customers’ approval in other ways.
Your job is to explain your fees — not to seek your customers’ permission to charge them.
If clients have a hissy fit when your bill arrives, that’s not their problem. That’s yours, because you failed to clearly communicate the cost of your services.
Client confusion and concerns over your invoices are sure signs that they’re losing trust — and you’re losing control.
Try as you will at that point to justify your fees, you’re probably too late.
You can head off all the hassle in the early stages simply by sharing your phrase that pays, the one that begins: ”Here’s how we charge…”

