Marketing Malarky
Don’t believe the “myths” about marketing.
That was my advice this week in a tele-seminar sponsored by the International Design Guild for its “premier professional” designer group.
The misconceptions and misinformation about marketing were key themes of the program for the group, which consists of the top designer clients of IDG members.
IDG is an organization of independent, decorative home furnishing showrooms serving the luxury floor covering market.
I addressed the myths that design industry marketing requires lots of…..
+ Money. Baloney! Some of the best marketing design firms and industry partners can do costs the least. Some costs nothing at all. To learn more: http://fredberns.com/Products_Million.html
+ Time. Wrong again. 45 minutes a day — or a half day a week — are all you need to implement some high impact marketing strategies To learn more: http://fredberns.com/Products_WorkLessEarnMore.html
+ Outside Experts. No one can promote you like you. Why hire others to do what you can do better?
+ Advertising. Return to Paradise move Talk about a waste of money! The best advertising that design professionals and industry partners can’t buy is free publicity: articles by and about you in publications read by those you seek to influence.