Thinking about sending out holiday cards soon?

So’s everyone else. That’s the problem.

This is the time of year that design professionals, retailers, showroom managers, manufacturers’ reps and others have the same idea in mind: mail  out those seasonal sentiments.

Your cards, and maybe even your gifts, can get lost in the shuffle.

So many of those hot prospects of yours get so much stuff from so many vendors, that they don’t always pay much attention to whom sent what.

Kind of defeats your purpose, don’t you think?

Why not do what your competitors don’t do over the holidays? Why not pick up the phone?

Call your clients and prospects and other contacts and pass along your holiday greetings over the phone,

Smile and dial and say: “Seasons Greetings!”

Will you reach everyone you call? No. Will you end up leaving some voicemail messages? Yes.

But sincere personal messages are always appreciated.

Funny thing thing happens when you call and offer you personal best wishes for the holidays. 

You don’t mention work,  but those you call often do.  Your call may result in more business, or some good referrals.