You know that hot shot, high end prospect you’re trying to impress?

The one with all that money, and the multiple homes and/or all that commercial office space?

Well, he — or she — is subjected to 1250 sales messages a day. And he — or she– ponders 60,000 thoughts a day.

So why should he — or she — think about, or buy from you?

You have 21 seconds to make a favorable first impression on that prospect, after which you’ve lost his/her attention forever.

So what are you going to do and say in that time to distinguish yourself? To differentiate yourself? To knock their socks off?

Here’s where you need that killer commercial.

My commercial: I’m the only coach, speaker and author who for nearly 20 years has helped design professionals worldwide double their income.

That works for me.

What works for you? What do you say when others ask what you do? What’s your “elevator speech?”

If you don’t have one, create one. Make it brief, make it punchy, make it powerful.

Sharing an effective commercial  isn’t just a good way for design professionals to promote themselves in these challenging times. It’s among the best ways.