Sales Success Strategy: Blow Your Horn and Toot Your Flute
Once upon a time, all you had to do was promote your fine design service and product lines and, chances were, you’d live happily ever after.
That was then. This is now.
Now, everyone does good design, and offers good products. Dolly Decorator Does. Tommy Trunkslammer does. And, so do big box stores.
Maybe you don’t think so. Maybe I don’t really think so. But lots of people with lots of money and influence do.
If all you do today is market your design services, your kids will become awfully skinny.
Now, more than ever, you have to promote yourself. It’s never been easier to buy elsewhere the design services and products you sell. But there’s one thing others can’t get elsewhere: you.
Want to add power to your personal sale? Then master these principles taken from the book Sell Yourself! 501 Ways to Get Them to Buy from YOU.
Self-Promotion Success Principles
1. You’re too good to be your own best secret.
2. Sell yourself on the idea of selling yourself. Recognize the value of recognition.
3. It’s good to be good. It’s better if others know about it.
4. No one else has your ability, background, or skills. You’re one of a kind. Promote yourself accordingly.
5. No one can promote you like you. Promote yourself by yourself.
6. You are the marketing director of your own marketing department of your personal corporation.
7. Accept credit where credit is due, and promote it once you get it.
8. Create magic in your message by tuning into the radio station that all those you seek to influence listen to all the time: WMYD (What Makes You Different?).
9. How you promote yourself is less important than that you do it differently. Your key to marketing success is to do what competitors don’t.
10. Good things come to those who Make It, Break It, Take It: make a plan, break the news of their accomplishments and take responsibility over promoting that news.
11. “If you done done what you say you done done, then saying what you done
done ain’t braggin.” Dizzy Dean
12. Don’t play the Blame Game or the Same Game of marketing. Rather, look in the mirror and say, “What Is to Be is Up to Me.”
13. Overcome self-doubt and accentuate your positives, and you’ll become an inner winner — and a powerful self-promoter.
