Voicemail: Is There Magic in Your Message?
What do callers hear when they dont hear you?
What you say or dont say on your voicemail can affect your bottom line.
Undiscovered dvd Consider how many times prospective customers get your message before they get you.
Do you play the Same Game when it comes to voicemail?
Do you have the same kind of Sorry-we-missed-your-call, please-leave-a-message greeting that your competitors do?
Estimates are that Americans spend 3.2 billion hours a year talking to and listening to voicemail. If you dont use yours as a promotional tool, you miss out on a major
marketing opportunity.
Use your voicemail to provide information about yourself and your design products and services, or your showroom, along with benefits that you offer your clients.
Callers need not listen to all of this, of course. Most telephone systems enable them to immediately leave their message by hitting the # sign on their phone.
But, apparently, many callers do listen to entire voicemail messages.
Many of my coaching clients– designers and showroom managers, alike – report that their sales increased substantially once they adopted the longer format.
Some things to consider when you create your voice mail message:
+ Offer options, such as your cell phone number, for those who need to reach you now
+ Provide regular updates (Today is Thursday. I have appointments all morning, but will return calls this afternoon.)
+ Offer callback information, such as a promise to return the call within 12 hours
+ Include mailboxes with information about separate products and services
+ Pump up the power of your message by including that million dollar marketing word: Only.
+ Consider using a “narrator” to present your message (“You’ve reached the office of Dee Ziner, an award-winning, internationally-recognized design professional.” )
Or: (Thanks for calling XYZ Imports, your one-stop shop for the finest imported European and Asian furniture.”)