I met a designer and landscaper once who wrote letters of introduction for each other.

The landscaper’s letter to his clients began: “I’m writing to introduce you to the most talented interior designer I know, and to recommend that you contact her the next time you or someone you know needs the services of a designer.”

You might call that “aligning with allied professionals.”

I call that  “Cool.”

Who are you planning to team up with 2007?

Some tips on how to make your partnerships profitable:
 
Make A Plan: Set goals, then figure who you can “align” with to achieve them.

Know Their Buzz: Want to connect with potential “partners?” Understand their issues. Read what they read, network with their groups.

Establish Your Expertise: Impress them further by writing for their trade publications, and speaking at their trade group conferences.

Make the First Move: “What kind of leads are you looking for?” Be the first to ask, and you’ll be a winner in the long run.

Say “Thanks”: Adopt an attitude of gratitude toward your allies. Express warm appreciation for every referral they provide.

Get Introduced: Ask your allies to write a letter of introduction in your behalf to their clients. Offer to return the favor.

Get Focused: Take your allies to lunch to thank them for their help. Use them as a focus group, seeking their ideas on growing your business.

Sell Yourself: Promote yourself, as well as the partnership idea to a potential ally.