Prosperity Can Be Planned For
What’s your plan for 2007?
A design professional without a plan is like a ship without a rudder: you may have a rough idea of your destination, but not a clue on how to reach it.
Set aside time over the holidays to create a personal wish list, and then determine the kind of income you need to make those wishes come true.
Speaking of income: can your clients afford to pay the kind of fees you need to charge to reach your financial goals? Or, have you been looking for love in all the wrong places?
This is a good time to identify the five types of clients and prospects you most need to influence in order to achieve financial success in 2007.
Finally, focus on the past year to help you plan for next year. Who were your five best clients?
What, if any, marketing did you use to find them? How did
you sell them? How did you keep them?
