What do you say when they say you’re “too expensive?”

If there’s one thing that design trade professionals dread, it’s price objections. It’s gotta be the No. 1 frustration they express when I coach them, or speak to them at my programs around the world.

That’s why dealing with price objections will be the topic of my next few messages on InteriorDesignbusiness.net.

Designers, window fashion professionals, showroom managers, sales reps, retailers, manufacturers and other design trade professionals go about their businesses differently.

But there’s one thing many of them have in common: they’re scared to death of price objections.

They shouldn’t be!

Fact is, questions about your price are buying signals. Prospects have to be at least somewhat interested in your furniture, fabrics or frescos in order to ask what they cost.

Picture yourself sitting down to dinner at home when the phone rings.  The irritating voice on the other end inquires about your long distance service, and launches into a detailed account of his company’s “Friends and Family” program. Your response? You hang up the phone - without asking about the price. The basic “blowoff.”

There’s no such “blowoff,” however, when your prospects protest your prices. That may be their way of letting you know they want to keep talking.

Prospects aren’t looking for the best price. They’re looking for the best solution to their design problems.

For in-depth information about all this, I’ve developed an audio program entitled: “Overcoming Price Objections: Turn Price Bellyachers into Believers.”  Visit: Audio Program Information