Webinar: Steer Clear from the Wrong Clients

Webinar: Steer Clear from the Wrong Clients

To hear Gail Doby tell it, taking on the wrong client can cost interior designers money, sleep, confidence -- and even their business. Gail, the Chief Vision Officer of Design Success University, examines this isue in her complimentary webinar entitled:  How to Avoid Fee Fiascos … And Attract

[ read more ]

How Do You Differentiate Your Interior Design Business?

How Do You Differentiate Your Interior Design Business?

There’s nothing different about you from your competitors. There are many things. You can, and should promote those differences whenever and wherever you can. How? The best way is by optimizing your “Only’s,”  as in in your’s is “the area’s only interior design firm which…

[ read more ]

Pricing: Shut Up Before Your Prospect Shuts Down

Pricing: Shut Up Before Your Prospect Shuts Down

Aw, shut up! Not a very nice thing for me to say, I realize, but an important strategy for you to follow when quoting your price. Name the number. And, then, stop talking. Too many interior design professionals, even experienced ones who should know better, talk themselves out of a sale by

[ read more ]

Success Shortcut: Save the Best …for First (Video)

Successful interior design professionals show their best -- before they discuss the rest. They figure that as the best, they should showcast their highest end design services and products. In so doing, they help their customers understand their buying options, and gain a clearer idea of wh

[ read more ]

Make a Difference with Your Design

Make a Difference with Your Design

Stand up for a cause. Not just so you can stand out. So you can make a difference. Using your interior design business to get involved in a charitable, environmental, spiritual, or some related undertaking isn’t about marketing. It’s about meaning, finding a deeper purpose in what you d

[ read more ]

Designers Can Make  More $$$ in Less Time

Designers Can Make More $$$ in Less Time

“I don’t want to work this hard anymore. But I want to make more money.” That remark by a designer in my audience last week in Virginia, comes up virtually every time I address an interior design group. It defines a dilemma that a lot of experienced design professionals face: now that th

[ read more ]

“Peak Profits” Program Slated for Friday in Virginia

You can: Get  much bigger projects from  much better clients. Set and get substantially  higher fees. Overcome any price objection, any time. Dramatically differentiate yourself. Those are some of the concepts I'll cover at 9:30-11:30 a.m. this Friday, April 12 in my presentation in Wi

[ read more ]

6 Questions That Will Make You a Wiz About Your Biz

6 Questions That Will Make You a Wiz About Your Biz

Welcome to April! Now that the first three months are behind us, consider this: What’s it going to take to make the next quarter better? Good answers to some basic questions. You don’t need super social media skills or slick advertising or a glitzy new web site or trendy new product lin

[ read more ]

Is Your Website Worth It? 12 Ways to Find Out

Is Your Website Worth It? 12 Ways to Find Out

“Is your website working?” That’s a question I ask interior design professionals, and all too often the answer is “No.” Too often the sites don’t generate the “buzz” and the business that they could. And should. I’ve reviewed hundreds of industry websites, and have provide

[ read more ]

The Calls that Never Come

Some excellent insights that I thought I would pass along from Maria Bayer, the authentic sales coach for Design Success University: You’ve got mail. But not just any mail. You have an inquiry from a potential client! You talk on the phone. It sounds like a great opportunity, so you agree to

[ read more ]