There’s nothing different about you from your competitors. There are many things. You can, and should promote those differences whenever and wherever you can. How? The best way is by optimizing your “Only’s,” as in in your’s is “the area’s only interior design firm which…
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Aw, shut up! Not a very nice thing for me to say, I realize, but an important strategy for you to follow when quoting your price. Name the number. And, then, stop talking. Too many interior design professionals, even experienced ones who should know better, talk themselves out of a sale by
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Successful interior design professionals show their best -- before they discuss the rest. They figure that as the best, they should showcast their highest end design services and products. In so doing, they help their customers understand their buying options, and gain a clearer idea of wh
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Stand up for a cause. Not just so you can stand out. So you can make a difference. Using your interior design business to get involved in a charitable, environmental, spiritual, or some related undertaking isn’t about marketing. It’s about meaning, finding a deeper purpose in what you d
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“I don’t want to work this hard anymore. But I want to make more money.” That remark by a designer in my audience last week in Virginia, comes up virtually every time I address an interior design group. It defines a dilemma that a lot of experienced design professionals face: now that th
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You can: Get much bigger projects from much better clients. Set and get substantially higher fees. Overcome any price objection, any time. Dramatically differentiate yourself. Those are some of the concepts I'll cover at 9:30-11:30 a.m. this Friday, April 12 in my presentation in Wi
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Welcome to April! Now that the first three months are behind us, consider this: What’s it going to take to make the next quarter better? Good answers to some basic questions. You don’t need super social media skills or slick advertising or a glitzy new web site or trendy new product lin
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“Is your website working?” That’s a question I ask interior design professionals, and all too often the answer is “No.” Too often the sites don’t generate the “buzz” and the business that they could. And should. I’ve reviewed hundreds of industry websites, and have provide
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Some excellent insights that I thought I would pass along from Maria Bayer, the authentic sales coach for Design Success University: You’ve got mail. But not just any mail. You have an inquiry from a potential client! You talk on the phone. It sounds like a great opportunity, so you agree to
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A suggestion for design industry partners looking to increase sales: Teach designers how to sell your stuff. Been there, done that, you say. After all, your sales reps talk and text and tweet with designers all the time. And you put on those training events. And you show up at the right soc
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Audio Program – How to spend less time earning more money is what this powerful presentation is all about. Learn how to increase your profitability by getting more done in less time.
Information: Click Here