Burn the "retreat" bridge. That's what generals in ancient times did to prevent their troops from running away from battle. And that's what you should do to prevent yourself from quitting a marketing campaign too soon. I meet too many interior design professionals so ready to retreat from a new
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If you're feeling overworked and underpaid this Spring, don't blame your clients. Chances are, you're undervaluing your services or committing one of the other common “money miscues” of interior design professionals. The audio program "Twice the Price: Double Your Dollars as a Design Professio
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Follow the formula. That's my advice to interior design professionals looking to land more affluent clients this year. You can break that formula down to these five steps: 1/ Learn the Part. Become the foremost expert on high end prospects in your area. Find out who and where they are, what
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How to recharge your business by rebranding yourself is the theme of a new workshop I'm presenting at the Business of Design (BoD) Conference in September in Los Angeles. And you can attend the $395 "Ready for Relaunch!" workshop for FREE if you're one of the first five people this week to re
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It doesn’t take magic to build your business in competitive times. It takes seven steps. So many interior design professionals struggle so hard to cope with the challenging economy. But so few earn top dollar. Those who do run their businesses a gazillion different ways. Yet, many embrace the s
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What is it about those interior design professionals who are earning the most money this year? What are they doing — and not doing — to make 2012 their best year ever? They run their design businesses in many different ways, but they have one thing in common: They’re all following seven sim
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Focus on your business and your bio in the days ahead. Join Gail Doby on Tues., April 17 for her tele-seminar entitled Seven Strategies to Create a Growing, Profitable and Sustainable Business. It's scheduled for 6 pm Eastern (5 pm Central, 4 PM Mountain, 3 PM Pacific). Register now! http://www.de
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Are you’re working with clients who can’t afford you? In challenging economic times, too many interior design professionals say “yes” when they should say “no.” They accept small jobs with high maintenance customers more interested in bargain basement prices than fine design. If you
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Your brand means business. How well you brand yourself in these competitive times will help determine how successful you become. How to use your personal brand to get bigger projects and profits from better clients is the focus of a new FREE report I've created. It's entiteld: Brand Yourself! How
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When it comes to relocating to a new market, many interior design firms try -- and die. Problem is, they fail to create buzz and business in the new marketplace. You can be triumphant in your transition if you follow these four marketing maneuvers before you make your move: + Present yourself wit
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